Stockopedia redesign
A redesign that had run for two years without user feedback, restarted with research — 11,000 subscribers migrated by choice, and “ease of use” is now the second most cited reason people recommend it.
Greg Jackson
Product designer · UK, remote
I help people find the signal in the noise. Turning the complex world of financial markets into something a complete beginner can make sense of and actually enjoy — that's been my job for the last eight years, building and running design at Stockopedia.
Projects
Stockopedia design system
Two products with fragmented UI, failing contrast requirements and breaking below desktop widths — replaced with a documented system, rolled out component by component so nothing stalled.
Investor personas
Four personas built from interviews, survey and usage data — then used to decide what not to build, not just to describe who was using it.
Establishing a design process
Ideas used to travel from the CEO straight into code. Discovery, testing and review are now a repeatable process the business actually runs.
Sign up & acquisition
Research into what subscribers would genuinely pay more for — 13% were already hitting the portfolio limit, which moved pricing towards usage rather than more features.
Sustainable manufacturing
A corporate sustainability platform designed from a blank page — brand, component library, illustration, and the onboarding that got factory teams through setup.
Wordsmith, Pearson
A non-fiction series for schools built around what an eBook adds rather than what it replaces — animation, audio and interaction doing the teaching.